I build dependable engineering systems and practices that scale teams and platforms. My focus is clarity in execution, strong delivery fundamentals and data-driven decisions that move metrics.
Hands-on leadership that raises the bar for delivery. Clear goals, short feedback loops and coaching for ICs. I set up operating rhythms, incident reviews and quality gates that actually stick.
System design with reliability in mind; paved paths, IaC and sane defaults. I use CI/CD, observability and SLOs so teams ship faster with confidence.
DevOps: Leveraging CICD to optimize the software development lifecycle and boost operational efficiency.
Pragmatic experiments that connect product changes to measurable outcomes. CRO that respects UX, clean funnels and content that informs, not clicks.
SEO: SEO strategies that improve search visibility, coupled with content that engages and converts.
Experience integrating SFMC, Adobe Campaign and HubSpot with data models to run multi-channel lifecycle campaigns and reporting without duct tape.
From event schema to dashboards, I ensure teams trust their numbers; modeling that aligns to goals and a metrics layer used by product and leadership.
Reduce risk without killing velocity; privacy by design, secure defaults and the boring controls that keep systems, data and customers safe.